Digital marketing is about making your business visible for people, to whom it really matters. There are many millennial agencies and freelancers who made Digital marketing their “Zing” or “The Thing” but their perspective over marketing a business digitally is quite limited.
Social Media: It’s either everything or just one thing
Most of the marketers make an obvious mistake by focussing their marketing efforts only on social media platforms. For starters, social media marketing is only a small chunk of digital marketing. What’s the first thing that comes to your mind when you think of social media, Facebook? Or may be twitter or Instagram!! Right.
The key to an effective marketing strategy is to choose the right platform/s for a business to promote. Target customers are spread out on social media, but not everywhere. Knowing the target customer touch bases (based on their demography, country, age, behaviours etc) is the core element to formulate your strategy as this will not divide focus over multiple non- responsive platforms.
Choosing the effective combo is the secret of social media marketing. Either Facebook-Instagram-Tumblr-Pinterest-Twitter or Twitter-Medium-Linkedin or any other. Bulls eye approach with right platforms gives you effective KPI’s (Key Performance Indicators) for your marketing efforts.
Creative Posting: is that it!
Being creative is a gift many wouldn’t have, but driving it on the right direction is what any business must deserve. Posting a creative image or a video may weigh your standards high. If we observe the audience engagement to such posts, they are depressing!
Digital Marketing will not end when you post a creative image, It Begins!
Sharing it to the right groups, tagging right audiences, and most importantly the time, day and week of your share matters the most while implementing Social Media Marketing.
Influencers: Are they just humans with more followers or what?
Humans have become Brands, and Brands are trying to be more Humans- wise words by a marketing agency. Yes, Influencer Marketing is one of the best digital way to reach a brand to multiple screens with minimal effort and cost. Doing that right makes it more effective. It depends on the way you understand an influencer and his followers and their behaviours. When we say ‘behaviours’ that’s a whole new article to know what we meant.
Not every influencer who has 100k or a million followers are worth sharing your content. Sometimes the right guy may have just 20k followers but your business can have the best shot with him than the ones with higher follower’s number. Identifying them requires Research and Analysis of their post patterns, engagement ratio, interaction % etc..
There may be many influencers out there but there are only a handful for your business.
Website: Wait…what now?Information about products, services and the business, is something that should be a part of every website, but by looking at the site as just an online brochure, businesses completely go blind on the possibility of using their website as a marketing channel.
Websites are marketing assets that have the potential to generate more awareness and leads/sales for your business. Like any great product or service needs marketing in the real world, on digital, websites also have to be marketed to bring in traffic and acquire new customers.
You want people to know about your business and get more customers. Your website can help you do that.
To get good results from online marketing, it is imperative that you have a professional looking business website with an inbuilt SEO.
Reach vs Impressions on instagram: Is it just potAto potato
Reach is the total number of people who see your content. Impressions are the number of times your content is displayed, no matter if it was clicked or not.
Think of reach as the number of unique people who see your content. In a perfect world, every one of your followers would see every piece of content you posted.
Unfortunately, that’s not how things work on social, and not all of your followers will see every single post you publish. For instance, Groupon has 17 million followers, but their organic content doesn’t come close to getting that number of engagements because only a fraction of their audience sees it.
However, an impression means that content was delivered to someone’s feed. A viewer doesn’t have to engage with the post in order for it to count as an impression. Also, one person could have multiple impressions for a single piece of content.
For example, a Facebook post could show up in the News Feed from the original publisher and appear again when a friend shares the publisher’s post. If you saw both forms of activity in your feed, that counts as two impressions for the same post.
Digging Deeper Into Reach & Impressions
As you can see, there are a lot of similarities between reach and impressions, but there’s still an underlying difference in terms of engagement. Similar to our first example, let’s say you have 100 followers on Twitter and you published one Tweet. If every one of your followers sees that Tweet, you have a reach of 100 users–along with 100 impressions.
To continue, say tomorrow you publish two Tweets to the same 100 followers. Your reach is still 100 users because your follower count didn’t change. However, now you have 200 impressions. Why? Because every single one of your 100 followers saw both Tweets you published.
That’s why you may notice the number of impressions for a Tweet may sometimes be significantly larger than your follower count.
It’s a bit of a challenging concept, but absolutely important to know when tracking the success of a social media campaign. If you recall nothing else about reach and impressions, remember this: Reach is the number of people who may have seen your content, while impressions are the total number of times your content was displayed to people.